Pimcore - Data Management & Customer Experience Management

Digital transformation has powered modern eCommerce. huge opportunity We can sell products on many platforms across the globe. 

But on other hand, it has created data complexity. Many small to large and most reputed brands are struggling with the growing data complexity. It somehow decreasing the productivity also. 

Multi-platform selling that simply means you need to update single product information, multiple times. This not only consumes time but require lots of effort and increases the probability of errors. 

Pimcore is an award-winning, open-source platform for managing digital data and customer experience. It empowers brands in improving their marketing, sales operations, digital commerce, and customer experience.

Pimcore centralizes marketing, product, and customer data. It has majorly six functional areas: 

 

1. Product Information Management 
2. Master Data Management 
3. Digital Asset Management 
4. Customer Data Platform 
5. Digital Experience Platform 
6. Digital Commerce Framework

 

The combination of Data and Customer Experience Management enables efficiency in functionality, easy connectivity to any external software, and boosts performance. It helps you to deliver personalized experiences to your customers on any channel/device. 

High-quality data is essential for smooth operations. Moreover, it also generates new revenue opportunities to scale your business.

If you are using multiple channels to reach potential customers and struggling to manage your data and customer experience, choose Pimcore development services today. 

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How Reward Points Can Help eCommerce Owner To Gain Loyal Customer?

 The COVID pandemic has transformed the way we shop. Many researchers and analysts suggested the growth of the eCommerce industry at a much faster pace in the coming future. This is due to the sudden shift of customers from offline to online for every essential.

Every eCommerce owner knows the success of their business depends on their customer. But gaining a new customer and retaining the old one becomes very tough when everyone is offering lucrative offers.

Offering reward points or incentives for the different activities like registration, referring a friend, making a purchase etc. It is one of the best approaches to attract new customers and provide them with strong incentives to come back to your website. 

Once the customer receives the reward points, they will be added to the customer account. These points can be used in future to avail discount on prices. 

One of the huge benefits of a reward program is, it converts first-time shoppers into loyal customers because it encourages repeat purchases and engages them for a longer time. It helps to make a good relationship and strengthen customer loyalty. 

Rewards points provide a great opportunity for the website owner to impress their customer with quality. Once the customer starts trusting your brand the most, the more likely to buy more and spend more on your eCommerce website.

If you are running a Magento 2 store, Magento 2 reward points extension is the best tool offered by Webkul to change the story of your customer base. Else, you can reach them at support@webkul.com for stores on other platforms like WooCommerce, Shopify, PrestaShop, OpenCart etc.

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How Progressive Web Apps Grow Revenue & User Experience?

These days everything can be accessed by your mobile phone, from shopping to studying, banking to getting an appointment. Everything is available at your fingertips through apps. 

But wait, is it easy to maintain? Does it run under the budget of small vendors?

The answer is no. 

So, what next?

PWA (Progressive Web Apps) is a solution that was widely accepted across the world. Not only small vendors but industry giants are also using PWA. It is one of the most popular technology shifts and it has gained momentum in the online world.

Let's take a look over what PWA is?

PWA is a web application that enables you to obtain the effect of the native mobile application. Yes, you heard it right. 

We can say that PWA is a hybrid of a regular website and a mobile application. 

Here is an example for better understanding, 

Suppose you have a website xyz.com. When someone visits your website xyz.com through the browser, it will prompt the user to "install". Once the user will install, it can be accessed even in the absence of internet connectivity. 

PWA has combined new technology to create reliable, accessible, and engaging experiences and result in increased revenue.

Some outstanding features of PWA that will surely amuse you. Here they are:

• Accessible to the wider audience
• Your app is accessible in the absence of internet connectivity
• You can send push notifications
• Higher conversion because it provides a seamless user experience in flaky networks as well

So, what are you thinking? If still, you are using a website and out of budget to build a mobile application, go for Magento 2 PWA extension without any delay. 

If you are using anything other than Magento 2, reach us at support@webkul.com

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