Many steps are involved to finalize an online purchase. And one of the most crucial step is checkout. Typically checkout involves five more steps further i.e. Shopping cart, Review items, Shipping details, Payment information and Order confirmation.
We cannot deny the fact that the checkout process determines the success or failure of e-commerce. Many customers leave before the checkout due to the complexity. This process is called cart abandonment. Higher cart abandonment indicates a lot of space for improvement for a better conversion rate.
A great solution is offered by many e-commerce platforms to reduce the checkout process complexity and reduce the cart abandon rate i.e. One Step Checkout.
According to the Elastic Path A/B test and many other surveys, One Step Checkout increase conversion rates and boost your sales to a great extent.
Let's take a look over the advantages of One Step Checkout:
- Faster checkout
- Easy-to-understand interface
- Highly user-friendly
- Enhances performance
- Increase customer satisfaction
The checkout page is one of the most important sections of your online store. Its interface genuinely and universally delivers a great shopping experience and is smoother to follow.
The most popular platforms like WooCommerce, OpenCart, Magento 2 offer one step checkout extension to optimize the checkout process effectively. The e-commerce store owner can use the default Magento 2 one page checkout function. They can also buy a premium Magento 2 one step checkout extension for the advanced features.
0 comments:
Post a Comment