The digital commerce world is evolving everyday. Customers are consuming through multiple touchpoints due to which omnichannel is has gaining popularity day-by-day. Omnichannel is not limited to mobile but it has extended to IoT, Progressive Web Apps, AR and VR. As a result, people are moving away from traditional web platforms.
The business owner stuck with traditional eCommerce platforms are facing challenges to compete in the market. They fail when it comes to delivering content on platforms like smart voice assistants, Amazon Dash.
To survive and thrive, eCommerce business owners must adopt modern technologies called Headless. Headless is a buzzword in the digital commerce world nowadays.
Headless commerce is an architectural approach that decouples the frontend of your commerce platform from the backend and transfers all data through the API, Rest API, and GraphQL. The frontend uses modern technology like Javascript, ReactJS, JamStack libraries.
Headless technology provides 5 major opportunities to business, these are - omnichannel experience, flexibility, personalization, speed, and API first approach.
Omnichannel Experience
Headless CMSs enable quick content optimization and delivery to many different channels at once to create the next level of fluid experiences.
Flexibility
Easy to update customer-facing content due to separation of backend. You can enhance the user experience without reconfiguring the entire system.
Personalization
Personalization is one of the biggest features of modern eCommerce websites and Headless technology help you build a fully adaptable and create unmatched level of personalized content for every stage and every device. You can create dynamic content to target specific audiences based on their individual characteristics.
Speed
Sluggish websites and slow page loading times detract from the customer experience. Headless technology helps you to create a frictionless user experience and boost efficiency. The decoupling enables you to apply new integrations and make rapid updates in less time.
API first approach
With an API-first approach, the design and development of the API come before the implementation. It provides greater control over the commerce experience. API-first approach in headless commerce allows seamless integration with critical retail systems.
The headless commerce approach provides additional flexibility and control but it requires an expert to implement. These experts help you by providing the finest headless marketplace development services and other headless eCommerce solutions to take your eCommerce business to the next level.
